For social media marketing, consistency is really important. When social media is treated as a novelty, you may end up posting lots of volume in one week, but then not post anything on the next week, and from one day to the next your activity may change drastically.
We cannot just simply start to post blindly on social media expecting prospective followers to actually like what you post. Before you start, We want to have a strategy formally documented that outlines what your goals are, what your target audience is, and what your plans are for growing over the long term.
In order to succeed on social media you need to have engagement worthy content. A majority of social media posts that are successful post content that gets high levels of engagement and goes viral.
One of the best places for businesses to build relationships and connect with other individuals is on social media. The initial step of the journey for each customer online starts with the relationship that is established with your company or brand.